Ecommerce Weight 2026: Profit Versus Latency
How Digital Obesity is Destroying E-Commerce Conversions
Our special edition Ecommerce Weight report is the first comprehensive analysis dedicated exclusively to e-commerce. We will examine the critical link between site weight (megabytes), performance (LCP, TBT), and business metrics like cart abandonment and conversion rate. The report will be available starting early 2026.
Key Research Areas of the E-Commerce Report
We analyze hundreds of online stores, identifying the 'cardinal sins' that burden the shopping experience and directly affect your bottom line.
The Impact of Performance on Business Metrics
A detailed correlation between page loading time (especially on mobile devices) and cart abandonment, as well as the overall conversion rate. We will demonstrate how much profit you lose due to every additional second of delay.
The Hidden Cost of Third-Party Scripts
Analysis of external scripts, payment gateways, and ad trackers and their direct contribution to performance degradation, security risks, and slow payment processes.