[POZNAŃ, POLAND / EDINBURGH, UK] – November 17, 2025 –

The Bloat Web, a new movement and platform focused on radical web performance optimization and digital minimalism, announces its official launch. The organization aims to combat the issue it terms “Web Bloat” (Digital Obesity) – the excessive burden on websites caused by unnecessary scripts, trackers, and large assets that slow down the web and carry significant ethical, social, and environmental consequences.

The Bloat Web was founded in response to the continuous increase in website weight and the resulting technical debt. The platform’s mission is built upon three core pillars:

• Radical Performance: Prioritizing key metrics like Core Web Vitals (LCP, TBT) to ensure lightning-fast user experiences.
• Digital Ethics: Minimizing invasive tracking and respecting privacy, recognizing user resources (time, battery, data plan) as a valuable currency.
• Sustainability: Lowering the internet’s carbon footprint by reducing unnecessary data transfer.

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Upcoming Reports and Transparent Analysis

A key element of The Bloat Web’s activity will be transparent market analysis and advocacy. The organization has announced forthcoming publications:

• State of Web 2026 Report: A groundbreaking report that will comprehensively analyze digital obesity, carbon footprint, and data ethics across the global market.
• Ecommerce Weight Report: A specialized analysis correlating performance (latency) with loss of conversion and shopping cart abandonment in e-commerce.

“The fight against ‘digital obesity’ is not just about speed; it is fundamentally about ethics. Do we have the right to burden users with unnecessary code and data?”

“We believe the future of the web lies in minimalist architecture. Our platform provides hard data and the philosophical framework so that creators and companies can stop building heavy and start shipping fast and responsibly.”

Invitation to the Community

The Bloat Web invites developers, agencies, performance experts, and digital product owners to join the movement and adopt the principle of building a lighter, more accessible, and sustainable internet.

For more information on the mission, analysis, and sponsorship opportunities, please visit Partners section.

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About The Bloat Web:

The Bloat Web is a movement and platform that supports digital minimalism, performance, and ethics on the internet. It provides in-depth reports and research, helping creators and businesses radically reduce website weight and lower technical debt. Our mission is to build an internet that respects user time and resources.

Media Contact
Email: press@thebloatweb.com