We are officially launching The Bloat Web, and this is our mission statement: The fight for a leaner, faster, and more ethical web starts now.

For too long, the internet has become synonymous with delay, distraction, and digital obesity. Pages are heavier than ever, bloated with unnecessary tracking scripts, massive images, and complex frameworks. This “bloat” isn’t just an inconvenience; it’s an ethical and environmental debt we are all paying.

The Problem We Are Solving

Consider these facts:

• The average page weight continues to rise, driven mostly by third-party scripts.
• Slow loading times directly hurt conversion rates and exclude users on slower connections.
• Every unnecessary megabyte transferred contributes to a larger global carbon footprint.

We believe that every developer, designer, and product owner has the right—and the responsibility—to build a web that is fast by default.

Our Commitment to Digital Minimalism

The Bloat Web is a movement built on the philosophy of Digital Minimalism. We are here to provide the reports, the research and the community to help you architect efficiency from the ground up.

Our focus is crystal clear:

• Performance Priority: We prioritize Core Web Vitals (LCP, TBT, CLS) as non-negotiable foundations for a great user experience.
• Ethical Code: We advocate for minimizing invasive tracking, giving users back control over their data and resources.
• Transparency: Our reports (like the upcoming State of Web 2026) will provide hard, actionable data on performance and ethical impact, replacing vanity metrics with clarity.

Join the Revolution

This isn’t just about faster load times; it’s about respect. Respect for your user’s time, their device battery, their data plan, and the planet.

We invite you to join our growing community of performance advocates. Let’s reject complexity and embrace a future where digital craftsmanship means efficiency.