The Bloat Web Manifesto

Once upon a time, the internet was a chaotic bazaar of flashing banners, autoplaying sounds, and pop-up windows that fought for every pixel of attention. Then came a movement — designers and developers cleaned it up. Simplicity won. Minimalism became elegance. The web finally breathed again.

But over time, the noise crept back. Cookie popups, floating chatbots, sticky signup bars, loading spinners, autoplay videos, and analytics scripts that spy more than they serve. The modern web has once again become heavy — not just in megabytes, but in cognitive load.

The Bloat Web exists to reverse that trend. We stand for a web that prioritizes clarity over clutter, performance over vanity, and people over pixels. Because every unnecessary request, every redundant animation, every oversized image — it all adds up.

A fast, efficient, and ethical web is not nostalgia — it’s a necessity. For accessibility, sustainability, and trust. For users in every corner of the world — not just those on fiber connections and flagship phones.

We’ve seen what the web can be when it’s light. Let’s keep it that way — and make the internet fast, fair, and focused again.